Search engine optimization for small businesses
Search Engine Optimization Strategy—sounds pretty technical and intimidating, right? It CAN be, but it’s not rocket science if you have the right SEO strategy professionals on your side. Lucky you, because you found LoudBird!
From competitive analysis and keyword research to SEO audits, technical SEO implementation, and SEO website copy, we’ll be here to answer questions and offer advice every step of the way.
Click below to learn more about our SEO services for small businesses.
Search engine optimization, or SEO, is an amazing way to score new customers from Google search. But only if you do it correctly.
DIY SEO is totally a thing—so why do you need a professional to help you when you can do your small business SEO yourself and save a buck?
Welp…it’s pretty much the same reason you wouldn’t cut your own hair. You CAN do it. And it might even turn out alright. But it will never be a wow-worthy ‘do. And it might cost you a hot date.
If you’re serious about winning more sales with SEO, then you can’t just guess. And you can’t hire your cousin who watched a YouTube video one time. Half-planning your SEO strategy is a complete waste of your valuable time and marketing budget.
If you use the wrong keywords, you’ll show up in irrelevant searches and get tons of leads you don’t want. Or, you might not pop up in Google search at all and keep on losing those sales to your competitor who didn’t cheap out on SEO.
BUT! If you hire a professional and implement the right SEO keywords, you can get comfy on page one of Google results. Booyah! Suck it, unworthy competitors.
Some SEO agencies would have you believe that you must painstakingly maintain your SEO to rank highly. And spend a fortune for monthly SEO services.
While that’s true for huge mega-brands like Amazon, it’s simply not the case for most small businesses. All you need are solid SEO strategy, consistency, and TIME to rank on page one.
How about practical, affordable SEO tactics to boost your SEO performance? We suggest an annual SEO audit, accompanied by strategic SEO blogs and educational resources. And a healthy dash of link-building to make sure your site is getting traffic from authoritative sources.
Our popular SEO for New Websites and SEO Audit packages deliver more than a bunch of spreadsheets you can’t de-code. We customize each package to your unique small business SEO goals.
We’ll give you actionable to-do’s and help you plan your custom SEO content strategy step-by-step. Using approachable language your team can understand. Let’s get started!
Google is like a judgy but well-meaning mother-in-law. She can be annoying, high-maintenance, and hard to please. But you still need (ok, want) her to like you.
We’ll share all the best tips and tricks we’ve learned over our 15+ years in the SEO biz. While we can’t tame the likes of your mother-in-law, we do regularly wrangle Google!
Are you launching a new business? Congrats! Our SEO for New Websites services include everything you need to succeed with SEO.
Our focus for new website SEO is always to set up a realistic, do-able plan of attack. We know you may not have an unlimited budget, a team of SEO writers, and hours to spend on SEO. And that’s okay.
We’ll give you weekly, monthly, and yearly goals to improve your SEO at the cadence that fits YOUR business. How do we know it works? We maintain our own site and the site’s of countless clients who are raking in those leads and sales. Check out our reviews and testimonials for proof!
Prime your new business website to start climbing search engine results pages before you go live. We'll analyze your biggest local and national competitors and tell you which keywords they're organically ranking for and what they're doing right to optimize their websites. Plus, how you can do it better to steal the digital marketing limelight!
The keywords you use in your website copy, blogs, and product descriptions matter. Keywords and keyword phrases are Google's way of finding and categorizing your page content. Ignore them, and search engines like Google may ignore your site! We'll deliver the words and phrases you need to incorporate to help your site rank faster.
To ensure your new site ranks well in search engine results, you'll need to incorporate strategic keywords and keyword phrases into your on-page copy. LoudBird can help you lock in the SEO keywords you need while still maintaining your unique brand voice with user- focused SEO copywriting.
Don't just guess which blogs, videos, and other content you should publish. Writing and shooting your own content is time-consuming and paying someone to produce your content isn't cheap. Make sure each and every piece of content you publish is strategic with our SEO-optimized content ideas, complete with SEO keyword targets.
We'll add title tags, meta's, and image alt tags to your site before it goes live to make sure Google can properly crawl your website. This initial indexing crawl is extremely important for new websites, as it ensures searchers will actually be able to find your new small business and the products, services, or world-changing blog content you're promoting.
Our SEO team will suggest the core website pages, URL structure, and navigation structure you should use on your new website to capture optimal search traffic. This gives you a clear outline to share with your chosen web design agency so you get the SEO-friendly website of your dreams. Hint: LB also builds beautiful, user-friendly websites.
Search engine optimization can be pretty confusing, but our Foundress, Clair, is always available to give personalized advice to help your brand master it's SEO strategy. We include an SEO consultation and SEO discovery with each LB SEO package, but we can always set up a meeting to answer lingering questions or help you solidify your plans to dominate Google search!
Keyword usage and technical SEO are the most popular tactics when it comes to good SEO practices. But Google's algorithm is forever evolving, and it now places a lot of value on well-formatted content that is easy to read. Search engines also grade your site on how quickly each page loads, and won't send traffic to slow pages. Get on top of user experience now before you fall behind.
Your product descriptions are one of the most important places to naturally, strategically include target keywords. While keywords can help your ideal customer find your product or services, your branding and messaging is what will convince them to make a purchase. Our SEO product descriptions blend search optimization with creative, brand-focused language that converts.
Isabel Muller, SWTCH Underwear
Losing out on sales because you aren’t ranking well in Google search? Our SEO Audits and Analytics Services are here to help you find the gaps in your SEO and content marketing strategies. And fix them!
Most of SEO audit packages include free implementation on the back end of your website. So you can get started improving your SEO immediately, without lifting a finger, through strategic technical SEO.
We'll analyze your entire small business website and online presence to pinpoint what you're doing well, what needs to improve, and how you can adapt your SEO strategy for better organic search engine rankings. This includes keyword and rankings analysis, page performance analytics, site speed, mobile-friendliness, UX, and many other factors. We'll also give you actionable steps to improve your SEO—in approachable language you can actually understand and learn from.
If you want win the gold medal at the Olympics, you have to be in tip-top shape! So why would you expect your website to reach the first page of Google search results if your site health isn't up to par? We'll do a full crawl of your website to get a birds-eye view of how Google and other search engines actually see your site. We'll make a note of any significant barriers to website speed, performance, and search engine visibility. And, of course, we'll fix the SEO performance issues we can in your back-end implementation!
We'll analyze the current title tags, meta's, and image alt tags on your core website pages. Are you using the right keywords? Are there any big opportunities or low-hanging fruit that we could take advantage of while tweaking your SEO keywords? We'll refine your keyword strategy, update your back-end technical SEO, and fix any links to dead pages with redirects. We'll also make a note of any larger SEO issues on the back end that might require more attention to remedy, including our recommended fixes.
Imitation may be the sincerest form of flattery, but we aren't trying to flatter your competition. Our goal is to completely dominate! So we'll look at exactly what your competition is doing: which keywords they're ranking for, and how they are winning qualified traffic and leads. Then, we'll tell you how you can improve upon their great ideas on your own site to outrank them in search engine results. We'll also look at pie-in-the-sky websites that you may not currently have a chance to outrank (we're talking the largest players in your industry) and see how we can move your website steadily toward A-list rankings.
Keyword research needs to be refreshed every year to make sure you are ranking for the keywords that will win you the most qualified leads and conversion. Each year, your SEO team should analyze the performance of your website and diversify or re-focus your keywords on the front and back end of your site. We can also provide a fresh set of content ideas for each new keyword set so your blog and website resources can reflect technical SEO recommendations. And so you can start to expand your web of internal and external links using these new optimized content pieces.
Our SEO team will identify any low-hanging fruit you can take advantage of to better your SEO. This includes website structure tweaks, new pages you could add to capture more qualified search traffic, and blog and video content you should be publishing on your site to pop up in more relevant Google searches. You could be missing out on huge SEO opportunities that are as easy to capture as adding one strategic page to your site! You can share these suggestions with your chosen web design and copywriting teams, and LoudBird is always ready to help you implement changes!
Erica Loomis, little fabric shop
Technical SEO is mandatory. But the SEO keywords you use in your website page copy and blogs are equally—if not arguably more—important. Website content that incorporates keywords, answers frequent questions, and is formatted ideally for fast and easy reading is also going to help you rank.
Google always aims to find the best match for search queries. If you thoughtfully structure on-page copy and blogs to give Google and your audience what they want, you’ll see huge rewards in your rankings!
LoudBird can help you optimize website copy, blogs, and product descriptions for SEO while maintaining your unique brand voice. You’ll find zero stale, boring, lifeless SEO copy here!
Need website page copywriting that's creative, witty, educational, and entertaining? And incorporates all the right keywords to bring traffic and sales to your site? We've got an experienced SEO copywriting team ready to give readers a true feel for your brand's mission, guiding principles, and authentic voice.
We can't squawk loudly enough about the insane amount of benefit we see clients get from SEO blogs. SEO blog posts bring qualified traffic to your site for FREE, educate them about the unique benefits you offer, and build trust. If your website doesn't have a blog, you're leaving leads, sales, and loyal customers out in the cold.
Product descriptions and landing pages are your most obvious opportunity to tell consumers why they should choose your brand over the competition. They're also notoriously hard to rank for organically, so your SEO has to be on-point. We'll help you strike a delicate balance between SEO, product education, and conversion.
Gary mccalla, madrivo
Need some SEO questions answered by a search engine optimization professional, but aren’t ready to dive into full SEO services just yet?
Book some consulting time with our Foundress, Clair, to better understand the ongoing SEO efforts you should prioritize based on your budget and resources.
joanna smith, the wave women
Great marketing is universal, and this aint our first rodeo. We’ve helped a wide variety of small businesses win big with digital marketing. But our marketing magic shines brightest for businesses that are doing their best to be sustainable and socially responsible. Don’t be shy if you aren’t on “the list”. Unless you sell dirty fossil fuels, hate dogs, or are just plain mean…you’re still invited to our party! Click below to learn more.
If you’re into open, honest, and potentially humorous communication with your digital marketing agency, then you’ll feel right at home at LoudBird.
If you’re that rare small business owner who just loves lofty marketing jargon and eyeroll-worthy schmoozing… you’ll likely be disappointed. We’re fresh out.
Want to learn more about our creative process and what you can expect when you sign on for SEO services or an SEO audit at LoudBird?
We welcome every new LoudBird hopeful with a free digital marketing consultation with our Foundress, Clair. She’ll recommend the best digital marketing strategies for your business goals and budget.
No need to take notes! After your meet and greet, we’ll send a custom proposal with pricing and service deliverables!
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